Four years ago, in the vibrant city of Boston, Massachusetts, a small but ambitious marketing agency was born. Oakland Trust Marketing emerged with a clear vision to revolutionize the advertising landscape. Armed with creativity, determination, and a deep passion for helping businesses thrive, we set out on a journey that would reshape the way brands connect with their audiences.
At the heart of our mission was the desire to adapt to the ever-evolving digital world while honoring the power of traditional marketing methods. We recognized the shifting tides and saw the immense potential of harnessing technology to amplify our clients' voices. As the world swiftly transitioned from print ads to the vast realm of digital marketing, we embraced the challenge head-on.
In our early days, Oakland Trust Marketing primarily focused on physical print ads. We reveled in the artistry of graphic design, creating captivating visuals that captivated audiences in magazines, billboards, and brochures. From logos to flyers, stationeries to posters, we meticulously crafted designs that reflected our clients' brand identities.
As the marketing landscape evolved, we recognized the need to morph our strategies to digital platforms. We expanded our services to include digital ads and graphic design for the online world. Our team became adept at creating visually stunning designs using tools like Adobe Indesign, Illustrator, and Photoshop. We specialized in designing realistic mock-ups for merchandise and packages, enabling our clients to showcase their products with excellence.
But our evolution didn't stop there. We understood the power of digital advertising and harnessed its potential to drive tangible results. Oakland Trust Marketing delved into the realm of paid search ads, leveraging platforms like Google Ads to optimize campaigns for our clients. We expertly utilized sitelink extensions, call extensions, and location extensions to enhance the visibility and effectiveness of their ads.
Data-driven decision-making became our guiding principle. We developed comprehensive analytics reports, incorporating predictive analytics and conversion metrics such as revenue generated, margin generated, orders, leads, conversion rate, and average order value. We focused on efficiency metrics like ROI, cost per lead, cost per order, and LTV (lifetime value) to maximize our clients' returns on investment. We monitored key performance indicators such as CPC (cost per click), CTR (click-through rate), impression share, and organic conversions to optimize their ad campaigns.
Our commitment to holistic digital marketing extended to search engine optimization (SEO). We conducted SEO metrics reports, identifying areas for improvement such as inbound links, link quality, search visibility, crawl errors, site speed, broken links, rank tracking, competitor backlinks, and brand monitoring. We developed strategies to enhance organic conversions, improve website rankings, and ensure maximum visibility on search engines.
Customer relationship management (CRM) played a crucial role in our approach. We seamlessly integrated with leading CRM platforms like HubSpot, Salesforce, Iterable, Microsoft Dynamics, Oracle, Adobe, Zoho, SugarCRM, and Sage. This integration allowed us to implement day parting strategies, create competitive ad copy tailored to our clients' brands, and conduct split testing to provide evidence-backed recommendations.
Email marketing became a powerful tool in our arsenal. We conducted template and tone reviews, designed visually appealing templates, performed thorough testing, optimized timing, and targeted the right audience segments. Leveraging tools like Shopify, Big Commerce, Oracle, Salesforce, and Adobe Magento, we implemented cross-selling and upselling strategies, optimized purchasing and payment processes, ensured PCI compliance, and developed effective contact strategies to nurture leads and drive conversions.
Oakland Trust Marketing also recognized the value of affiliate marketing and partnerships. We worked with platforms like Awin and Easy Affiliate to forge strategic alliances, expanding our clients' reach and driving targeted traffic to their websites.
Additionally, we maintained a strong presence in physical print advertising and graphic design. While we transitioned primarily to digital platforms, we continued to provide high-quality print ad services. We offered comprehensive graphic design services using Adobe Indesign, Illustrator, and Photoshop, catering to various design needs. Our expertise extended to designing logos, flyers, stationeries, posters, and even promotional merchandise such as T-shirts, bags, hoodies, coffee mugs, and stickers. We also provided customization options for T-shirts, both in terms of design and sourcing.
At Oakland Trust Marketing, we are committed to pushing the boundaries of marketing innovation, combining the power of digital advertising and graphic design to help businesses thrive.
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