The Etymology of "OK" Behind OK Media's Distinctive Brand Identity

In recent weeks, Oakland Trust Marketing has undergone a significant transformation, rebranding itself as OK Media. This thoughtful rebrand goes deeper than many might realize, with historical roots that stretch back nearly two centuries.

The Historical Significance of "OK"

The choice of "OK" in the company's new name isn't just about brevity or catchiness—it connects to the rich etymology of one of America's most universally recognized expressions. According to Boston Magazine, the term "OK" first appeared in print on March 23, 1839, in the Boston Morning Post. The expression started as a humorous abbreviation for "oll korrect," a deliberate misspelling of "all correct" that was part of a trend of comical abbreviations popular in Boston during that era.

This historical connection provides a fascinating foundation for OK Media's brand identity. By adopting a term that originated in journalistic circles and went on to become perhaps the most recognized word in the world, OK Media establishes a meaningful link between their work and the enduring power of effective communication.

https://www.bostonmagazine.com/news/2017/03/23/boston-morning-post-ok/

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