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In recent weeks, Oakland Trust Marketing has undergone a significant transformation, rebranding itself as OK Media. This change represents more than just a new name; it embodies a shift in the company's visual identity and reinforces its core philosophy.
The agency has moved quickly to implement this change across all platforms, starting with updating their Google My Business listing to reflect the new brand identity. Perhaps the most notable aspect of this rebrand is the evolution of their iconic Oakland Trust logo into the new OK Media™ mark.
The new logo features a distinctive off-centered underline, a small but meaningful design element that speaks volumes about the company's approach. This subtle asymmetry is intentional, visually representing the agency's commitment to "under promise, over deliver" – a philosophy that has apparently guided their marketing and PR services.
This design choice is particularly clever in how it aligns visual identity with brand values. The underline, typically a symbol of emphasis or foundation, takes on additional meaning through its deliberate offset positioning. It suggests that the agency consistently aims to exceed expectations rather than merely meeting them.
For clients and industry observers, this rebrand likely signals OK Media's intention to evolve while maintaining the core values that made Oakland Trust successful. The simplified name may also indicate a more focused approach or expanded service offerings beyond their Oakland roots.
As with any rebrand, time will tell how this new identity resonates with clients and shapes the agency's future. However, the thoughtfulness behind even the smallest details of their visual identity suggests a company that brings the same attention to detail to their marketing and PR campaigns.