We wear many hats as a marketing company, sometimes we build and design websites, and sometimes we think of cool concepts for a company's passion project. It's all part of a bigger mission: to tell a story. That is what we're all about. since the beginning my favorite part of the process was always experiencing the world and using my observations as inspiration and advice on how to tell a story that may not have even happened yet. Sometimes a company is brand new and they want it to feel like it has been around and will be around for a while, there's no context yet so everything has to be thought of from the ground floor. Inventing the brand image that a company will wear on its back for the next 30-300 years is a gift and a curse. On one hand it is rewarding seeing your ideas come to life and hang on a storefront for example, but sometimes you don't know whether anyone will really truly benefit from the work at all. It is a double edged sword.